Word documents are perfectly fine for text. However, when it comes to images, logos, and graphics, embedded elements in Word are usually not sufficient if the goal is to produce a professional print product later on.
The reason is simple: images are often resized or compressed in Word. As a result, they can quickly appear blurry, pixelated, or too soft when printed, so we have to copy each individual graphic out of Word and save it separately.

1. Send texts as Word files

Please send us your text as a Word document. This makes it easy for us to incorporate content, headings, and corrections.
Feel free to mark in the document where each image, logo, or diagram is intended to appear. It’s sufficient to insert these elements as placeholders—the only important thing is that you also send us the corresponding files separately.

2. Always send images and photos separately

When images are embedded only in a Word document, we often no longer have the original file, but only a reduced version.
Therefore, please always send us photos and graphics separately as well, ideally as high-resolution JPG or TIF files. For printing, images should have a resolution of 300 dpi at their intended final size whenever possible.

3. Provide logos as actual original files

Logos should be provided as vector files whenever possible, such as PDF, EPS, or SVG. These formats can be scaled without loss of quality and remain sharp even when enlarged.
Please avoid logos that are only available as small images in Word, PowerPoint, or as screen captures. These files often appear pixelated or blurry when enlarged.

4. Please design logos without an oversized background

A common problem in practice is not only the file source, but also the layout of the logo file itself. Often, the actual logo is centered on a white background that is much too large.
This results in unnecessary white space in the layout and makes precise placement difficult. Therefore, the ideal file is one in which the logo is cleanly and as closely as possible aligned with the actual motif.

5. Export charts and graphs separately

Charts from Excel or PowerPoint should not be embedded in the Word document alone. Please also export such content as a PDF or high-resolution PNG and send it separately.
This ensures that lines, labels, and fine details are reproduced much more clearly in print.

From Excel:

1. Open the desired chart in Excel.

2. Click on the chart to select it.

3. Right-click on the chart → “Save as Image…” (or “Save as Picture…”).

4. Select PNG as the file format and save the file.

5. Please send us this PNG file along with your other print files.

From PowerPoint:

1. Open the slide with the chart or graph.

2. Click on the chart or graph to select it.

3. Right-click → “Save as Image…” (or “Save Picture…”).

4. Select PNG or, alternatively, PDF as the file format, and save the file.

5. Please send us this exported file along with your Word document.

If a program does not offer a high-resolution export option, you can also send the graphic as a screenshot. If possible, make sure the graphic is displayed as large as possible on the screen before taking the screenshot so that the resolution is not too low.
Just one important thing: These screenshots or image files should always be sent separately from your Word document so that we can use them specifically in the layout.

Why This Is the Cleanest Way

To ensure professional print results, we work with the original files during the layout process. This is the only way to ensure that images are in full resolution, logos are razor-sharp, and graphics are cleanly placed in the correct format.learn.
If, on the other hand, content is simply copied from Word, this level of quality is often lacking. Separate original files are therefore the most reliable way to achieve a precise, high-quality print result.

Create Vector Graphics Yourself (Optional)

If you’re familiar with graphics programs, you can also create logos and simple graphics directly as vector files—for example, using the free software Inkscape. Inkscape is well-suited for creating clean, freely scalable vector graphics (e.g., in SVG, PDF, or EPS format) that can be enlarged without any loss of quality.
For many users, however, this is a step that requires some getting used to. If you prefer not to use such programs, simply provide us with your existing logo and graphic files—we’ll then ensure they’re optimally prepared for print.